Transforming a Zoo

Creative Sign Designs is honored to be a part of big changes coming from Lowry Park Zoo as it transitions its brand to ZooTampa at Lowry Park.The Creative Sign Designs’ team has been trusted play a role in bringing their new identity to life in 2018 starting with their front entrance signage. Creative Sign Designs looks forward to being a part of this historic project for such an iconic Tampa Bay destination.

The new front entrance signage gives guests their first look at the monumental modifications that are happening at ZooTampa. Prior to the launch, Creative Sign Designs worked overnight installing the major masterpiece. Creative Sign Designs created a fun time-lapse video of the progress.

The new signage is only the first of many fresh changes that the Zoo will be making, as part of their contemporary rebranding. In addition to the new signage, the Zoo has debuted a new website and is in the process of revitalizing the Florida area.

Creative will also be installing newly branded in-park signage, which identifies each of the Zoo’s unique geographic areas, as well as new directional signposts and maps. They will also be installing new informational signs around key animal locations. The installations will continue through the end of April.

The Zoo’s partnership with Creative stemmed from the relationship between the two companies’ head executives. Jamie Harden, CEO of Creative, and Joe Couceiro, CEO of ZooTampa, have been friends for years and met through their affiliation with the Greater Tampa Chamber of Commerce. With Harden’s impressive roster of local clients, Couceiro chose to bring the Creative team on to be part of the Zoo’s revitalization.

Since it was founded in 1986, Creative has grown to be the leader in custom signage. This year alone, Creative has helped refresh and rebrand some of Tampa’s leading companies and organizations, including the Tampa Bay Times, the Mahaffey Theater, the Ybor City Development Corporation and now the Zoo. The Creative team is excited to continue to build relationships and partner with brands in every industry.