Leadership Team

ZooTampa Executive Leadership
Joseph A. Couceiro

Joseph A. Couceiro

President & CEO
Couceiro is responsible for the overall vision and leadership of ZooTampa, strategically guiding its core zoological, operational, and mission-oriented activities, in collaboration with the Zoo’s Board of Trustees. He is also responsible for the Zoo’s communications, driving progressive organizational change and future transformational innovation. Before joining ZooTampa (ZT) in 2015, Couceiro was a member of the Executive Management Team for the Chicago Zoological Society serving as Vice President of Marketing & Communications. Couceiro also worked for SeaWorld and Busch Entertainment Corporation (BEC), a subsidiary of Anheuser-Busch, successively taking on progressively more challenging senior leadership roles during a notable 30-year career, including serving as Vice President of Marketing for Busch Gardens Tampa Bay from 2000–2003 and subsequently, as Vice President of Marketing for all five BEC parks in Florida, including SeaWorld, Discovery Cove, Aquatica, Busch Gardens and Adventure Island. In 2006, he rose to the top marketing position at BEC as Chief Marketing Officer and Executive VP responsible for the worldwide marketing and sales for all ten SeaWorld/Busch Gardens attractions.
Scott Rose

Scott Rose

Senior VP, Chief Operating Officer

Rose is responsible for the overall day-to-day management of ZT’s guest experience, ensuring the brand positioning is consistent with brand deliverables. The following functions report to Rose: park operations, admissions, merchandise, guest engagement, facilities management, and marketing. Rose brings more than 40 years of experience in theme park and attraction marketing, business development, and strategic planning. Prior to joining ZT, Rose served as the Chief Operating Officer at The Florida Aquarium in downtown Tampa. Previously, Rose spent 30 years working for SeaWorld and Busch Entertainment Corporation (BEC), including management positions in six of BEC’s ten parks.

Karen Jubrail

Karen Jubrail

Senior VP, Chief Financial Officer
Jubrail is responsible for day-to-day management of the finance division and coordination of ZooTampa’s business planning process. The following functions report to Jubrail: accounting, procurement, budgeting, forecasting, and business operations. She is also responsible for monitoring financial risks and working with auditors and legal counsel to ensure compliance. Additionally, she works closely with the governance of ZooTampa, including the Endowment Foundation, Audit and Finance committees. Jubrail has 25 years of combined U.S. and international experience in the areas of finance & accounting, operations, human resources, IT, and development. Prior to joining ZooTampa, Karen was the CFO at the Clearwater Marine Aquarium where she oversaw all financial aspects of the operation and led a number of IT, ERP system and expansion planning initiatives. She also served as the CFO/Assistant General Manager of the Zorlu Performing Arts Center in Istanbul, Turkey. Karen held the role of CFO at Ruth Eckerd Hall. Jubrail was also an active volunteer as Treasurer of the Glazer Children’s Museum Board of Directors and Chairman of the Finance Committee for many years.
Mark Haney

Mark Haney

Senior VP. Chief External Relations Officer
As Chief External Relations Officer, Haney leads ZooTampa’s expanding government relations strategies, proactively advocating support of innovative conservation policies and programming. Concurrently, Haney pursues government funding opportunities for the developing transformation of ZooTampa by building meaningful relationships with local, state, and federal government leaders. Haney also cultivates his close associations with select major donors in collaboration with the ZooTampa Development Team. Haney previously served as the Vice President of Advancement at The Florida Aquarium and as the Director of Individual and Corporate Giving at Zoo Miami. In his spare time, he enjoys kayaking in Florida waterways and creating animal and abstract art.
Michelle Coleman

Michelle Coleman

Senior VP, Chief People Officer
Coleman is responsible for implementing human resource strategies to drive ZooTampa’s organizational performance in core areas such as employee recruitment, retention, recognition, and engagement. Coleman is also responsible for advancing the Zoo’s objectives on culture development, diversity & inclusion, as well as ensuring compliance with all legal personnel requirements. In collaboration with CFO, CEO and the Board of Trustees Human Capital Committee, Coleman strategically manages the Zoo’s policies on total compensation and establishes a suitable workforce foundation to meet the Zoo’s future staffing needs. Coleman previously served as Director of Human Resources at St. Luke’s Cataract and Laser Institute in Tarpon Springs. Prior to that, she held various leadership roles in human resources for several large healthcare organizations over the last 20 years.
Dr. Cynthia Stringfield

Dr. Cynthia Stringfield

Senior VP of Animal Health, Conservation & Education
Dr. Stringfield is responsible for all animal health, science, education, and veterinary services. Dr. Stringfield also strategically guides all aspects of ZooTampa’s conservation programming, research, and fieldwork through the ZT Saves initiative. Dr. Stringfield has 40 years of experience as a veterinary medical professional; she was formerly part of the animal health team at the Santa Barbara Zoo and a professor and department chair of the Exotic Animal Training and Management program at Moorpark College. Prior to that, she was a clinical and supervising veterinarian at the Los Angeles Zoo. Additionally, through U.S. Fish and Wildlife (USFWS), Dr. Stringfield was the California Condor Veterinary Coordinator and Advisor for 17 years and a member of the California Condor Recovery Team during the incredible recovery of this endangered species. Dr. Stringfield also has extensive big cat experience, and is thrilled to be part of the Florida Panther Recovery Program, as well being a USFWS certified manatee critical care veterinarian and active member of the Manatee Rescue and Rehabilitation Partnership (MRP).
Chris Massaro

Chris Massaro

Senior VP, Zoological Operations

Massaro is responsible for providing strategic leadership to all daily zoological operations aligned with ZooTampa’s brand, mission, and core values, including animal acquisition, disposition, exhibit management, animal husbandry, and guest engagement. He oversees the overall day-to-day management of ZT’s Animal Care Team, including providing exemplary care and enrichment activities for the Zoo’s animal population. Massaro ensures animal care staff is progressively trained to exceed applicable protocols and is responsible for ensuring compliance with all federal and state regulations and AZA policies. He has more than 20 years of experience in the care, welfare, and management of animals right here in Tampa. Massaro has been responsible for advancing a number of our animal care programs, including developing a model elephant program that produced the first naturally conceived elephant calves ever born at ZT. Massaro is also a member of the AZA rhinoceros’ taxon advisory group, contributing his expertise, focus, and commitment to the long-term survival of rhinos both in human care and beyond.

Jennifer McLachlan

Jennifer McLachlan

VP, Conservation & Learning

McLachlan’s responsibilities include developing, implementing, and evaluating empathy practices at the Zoo through natural connections and STEAM (Science, Technology, Engineering, Art, and Math) programming. She is also responsible for broadening local and national program involvement through collaboration and partnerships, some of which include Tampa Bay STEM Network, Champions for Children, Early Learning Coalition, The Tampa-Hillsborough Public Library, Positive Wide Behavior Program through the University of South Florida, MacDonald Training Center, Center for Autism and Related Disabilities through the University of South Florida, and Beacon College Anthrozoology class. She develops innovative funding opportunities that empower lifelong learners to appreciate, protect, and understand the world around them. She fosters related opportunities for all ages, socio-economic backgrounds, abilities, and education levels in the community. McLachlan also establishes strategic partnerships with compatible conservation organizations and oversees ZooTampa’s Early Childhood Education program (“Zoo School”), bringing over 20 years of experience in the environmental education field, inclusive of work within a nonprofit zoological setting.

Cheryl Larsen

Cheryl Larsen

VP, Revenue Programs and Partnerships
Larsen’s responsibilities include oversight of outsourced in-park revenue operations as well as strategically guiding corporate sales and partnerships. Additionally, Larsen manages information technologies along with business analysis and has developed complex intelligence tools to enhance the decision-making capabilities of our organization, allowing fast access to actionable data. Larsen has over 25 years of experience in the zoological community constantly taking on new and more challenging functional priorities and previously served as ZooTampa’s VP of Operations, Larsen now brings that extensive experience and perspective to her current role.
JL Bielon

JL Bielon

VP, Development
Bielon directs the Development Team and is responsible for growing the financial base for the Zoo by developing strategic fundraising and capital campaign plans to support Zoo priorities. She has more than 20 years of strategic fundraising experience and prior to joining ZooTampa, served as Executive Director of The Lions Eye Institute for Transplant & Research Foundation. Previously, Bielon worked as Director of Development for the Tampa Theater.
Sandra Torres

Sandra Torres

VP, Marketing & Communications
Torres directs the Zoo’s Marketing and Communications Team, developing strategic initiatives that enhance the Zoo’s brand, image and profile with consumers and within the zoological community; consequently, generating aspirational demand to visit ZooTampa and inspire others to preserve wildlife. Additionally, she oversees tourism sales and the Zoo’s event production team which develops and implements seasonal consumer events and manages the execution of private social functions ranging from weddings to corporate parties. Torres has more than 20 years of national and international experience in integrated marketing, media relations, promotions, brand development, strategic planning, and crisis management. Prior to joining ZooTampa, Torres worked in various leadership roles for the Florida collection of Busch Gardens & SeaWorld parks in addition to project management of some of the company’s activities in Brazil, Latin America and Puerto Rico. As a consultant, Torres’ clients included many organizations within the travel & tourism and non-profit industries including ZooTampa for whom she managed the field production of Nat Geo Wild’s Secrets of the Zoo: Tampa prior to officially joining the team in August 2019.
Rhonda Horn

Rhonda Horn

Executive Assistant to CEO & Senior Director of Administration
Horn is responsible for a wide range of key functions critical to the success of the institution including serving as a trusted confidant to and making informed decisions on behalf of the CEO. Horn also works independently on assigned projects directly impacting Zoo priorities. She is also responsible for guiding all Zoo operational support teams and managing ZT University employee training programs. Prior to joining ZooTampa, Horn spent 10+ years as Executive Assistant to the CEOs of PODS Enterprises, Visit Tampa Bay and the Tampa Bay Partnership. In 2014, Horn founded the EAs of Tampa Bay, a group of executive assistants who support C-level executives at major corporations, universities, and businesses throughout the Tampa Bay area. Prior to becoming an Executive Assistant, Horn began her career as a promotions assistant, working her way up to management level and holding positions in marketing, advertising, and communications.



Steve Stagg, Board Chair

Nelson Castellano, Vice Board Chair and Nominating & Governance Committee Chair

Dan Honegger, Treasurer, Finance Committee Chair

Stephanie Stanfield, Secretary

Marylou Bailey

Keenan Baldwin, Government Affairs Committee Chair

Sean Butler

Kerrie Campbell, Human Capital Committee Chair

Santiago Corrada

Frank Hancock, Audit Committee Chair

Curt Harbsmeier

John Medaska

Robert Thomas, Immediate Past Chair



Dr. Ken Atwater

Ashley Barnett

Leah Bergoffen

Charlotte Brittain

Sandy Callahan

Casey Cathey

Patrick Dussault

Commissioner Ken Hagan

Dr. Stacy Hahn

Heather Jordan-Holmes

Melanie Lenz

Carl Lindell, Jr.

Devanand Mangar, MD

Governor Bob Martinez

Representative Lawrence McClure

Tracy McGrady, Jr.

Councilman Charlie Miranda

Tom Piccolo

Bob Rasmussen

Dennis Rogero

Senator Darryl Rouson

David Seldin

Karen Sparkman

Catherine Lowry Straz

Keebler Straz

Kim Stohler

Jenna Tarapani

Ryan Toth

Carlton Ward, Jr.

Randy Zavertnik


Sally Lowry Baldwin (dec)

Mrs. Mason Lykes (dec)